GE Soft White 65W Indoor Floodlight. 2.3 Year life*. Comfortable, inviting light™. Brightness 580 Lumens. Directional BR30 Bulb. 120V. 2500 Hrs. Let GE show you what light can do. From light that lets you see every detail to light that helps you connect with family and friends, from vibrant to gentle - GE's new home lighting solutions make it easy to find the right light for your home. Subtle, reassuring light. Cozy, relaxing light. Fresh, energizing light. Strong, vibrant light. *Based on 3 hours use per day. Use original Soft White from GE when you need a light without glare and harsh shadows. Replace ordinary light bulbs with Flood and Spotlight bulbs from GE in all your track and recessed lighting fixtures. Floodlights from GE cast a wider beam that adds drama to fireplaces, kitchen counters and entryways. Call: 800-GE-Light. Visit us on the internet www.gelighting.com.