96 loads (Contains approximately 96 loads as measured just below bar 2 on cap). HE turbo clean. Cleans in cold water. Contains phosphate. Concentrated formula vs. formula as of 03/01/20. www.tide.com. how2recycle.info. SmartLabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433. For more ingredient information visit www.tide.com. 100% recyclable bottle. Bottle made from 25% or more post-consumer recycled plastic. Formula made with 100% renewable wind power electricity.